Thought leadership and original ideas from Foundry鈥檚 industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
Once upon a time, making the top three results in Google search results was the Holy Grail of technology marketing. But those relatively simpler times may soon be a thing of the past, though. Generative artificial intelligence is fundamentally shifting how enterprise technology buying decisions are made, and marketers need to prepare to respond. Recent Foundry studies have shown that AI is rapidly becoming the [...]
Once upon a time, making the top three results in Google search results was the Holy Grail of technology marketing. But those relatively simpler times may soon be a thing of the past, though. Generative artificial intelligence is fundamentally shifting how enterprise technology buying decisions…
Meet Molly. She鈥檚 25 years old and works as a systems administrator at a bank. Molly doesn鈥檛 have any buying authority yet, but she鈥檚 just been asked to join a committee to recommend how the…
CIOs聽continue on聽a business聽leader聽trajectory as they map out strategy,聽identify聽use cases, educate stakeholders, and serve as a change agent in the emerging era of AI.聽
October brings more than pumpkin spice and seasonal campaigns. It marks Cybersecurity Awareness Month, a yearly global initiative that reminds us how critical it is to protect what matters most: our data, our infrastructure, and our trust. Now,…
Partner marketing often feels like a solo journey, but senior marketers from ServiceNow, Cribl, Couchbase, and Moveworks recently came together for an intimate dinner I hosted where they found solidarity and shared insights. As the…
It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO鈥檚 radar this year. In fact, with 80% of CIOs citing AI as their…
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