B2B Marketing & Tech Insights from Foundry Experts

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Thought leadership and original ideas from Foundry鈥檚 industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.

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CIOs step into the AI spotlight聽

CIOs聽continue on聽a business聽leader聽trajectory as they map out strategy,聽identify聽use cases, educate stakeholders, and serve as a change agent in the emerging era of AI.聽 [...]

By Foundry • Research topic

Nov 20 2025

IT decision-maker
Research topic
Tech leadership

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Buyer centricity
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Brand
Demand
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Trends

CIOs step into the AI spotlight聽

CIOs聽continue on聽a business聽leader聽trajectory as they map out strategy,聽identify聽use cases, educate stakeholders, and serve as a change agent in the emerging era of AI.聽

By Foundry

Nov 20, 2025 • 14 mins

Cybersecurity Awareness Month: A strategic moment for tech marketers

October brings more than pumpkin spice and seasonal campaigns. It marks Cybersecurity Awareness Month, a yearly global initiative that reminds us how critical it is to protect what matters most: our data, our infrastructure, and our trust. Now,…

By Petra Bajdek

Oct 22, 2025 • 5 mins

cybersecurity
tech marketing

The power of community: Executive insights on overcoming partner marketing hurdles聽

Partner marketing often feels like a solo journey, but senior marketers from ServiceNow, Cribl, Couchbase, and Moveworks recently came together for an intimate dinner I hosted where they found solidarity and shared insights. As the…

By Rick Currier

Oct 09, 2024 • 2 mins

marketing strategy
partner marketing

As AI adoption charges on, two CIOs share their hopes and hesitations

It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO鈥檚 radar this year. In fact, with 80% of CIOs citing AI as their…

By Rachael Ferranti

Jun 10, 2024 • 5 mins

The AI advantage: tech to stay ahead of the curve

Navigate the 'Bloomer vs. Gloomer' AI debate in marketing, uncovering practical strategies, and gaining expert insights for successful AI implementation.

By Brian Stoller

Feb 05, 2024 • 8 mins

Artificial imagination: Should we be using Gen AI for content creation?

Where is the balance between Gen AI and human creativity in content creation? Explore the role of AI in shaping digital narratives.

By Vidya Divakaren

Jan 30, 2024 • 8 mins

Buyer centricity

All about tech buying teams, journeys, and priorities from a buyer-centric lens.

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A day in the life of an IT leader:聽Daniel Stuart, CIO, Southwire聽

By Rob O'Regan

Nov 24, 2023 8 mins

IT decision-makers
marketing
tech purchase process

CIO perspectives: challenges, trends, and the future of tech

By Lee Rennick

Feb 01, 2024 8 mins

The evolving challenges and the growing risks of the CSO

By Bob Bragdon

Dec 01, 2023 4 mins

research
security leaders
security priorities

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Audience

Identifying, reaching, and connecting with tech audiences

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Connected data: the missing link in B2B audience engagement

By Tukan Das

Oct 05, 2023 9 mins

How do security leaders view AI and cyber risk insurance?

By Bob Bragdon

Dec 01, 2023 3 mins

artificial intelligence
research
security leaders

Integrating martech systems and data

By Mary Batchelder

Oct 10, 2023 9 mins

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Brand

Build trust, foster lasting relationships, and be known in your market.

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Marketing for trust in the AI era

By Andrew Mahr

Aug 18, 2023 6 mins

Harness the power of immersive and dynamic visual storytelling

By Barbara R. Call

Nov 06, 2023 4 mins

tech marketing

What鈥檚 inspiring got to do with buying, anyway?聽

By Rachael Ferranti

Nov 09, 2023 6 mins

buyer centricity
buyer emotions
storytelling

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Demand

Demand creation, curation, and capture; generate interest, garner attention, and inspire action.

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How to enhance and optimize global storytelling to engage local audiences

By Rob O'Regan

Oct 02, 2023 4 mins

Don鈥檛 be boring: 5 ways to have fun with B2B social

By Grace Howard

Sep 14, 2023 8 mins

6 storytelling tricks to help you create an emotional connection with your customers

By Jason Tenenbown

Nov 23, 2022 8 mins

brand awareness

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Nurture & engagement

How to keep people engaged, maintain momentum, and drive decisions.

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Artificial imagination: Should we be using Gen AI for content creation?

By Vidya Divakaren

Jan 30, 2024 8 mins

If intent data is the foundation, engagement is the whole building

By Foundry

Sep 12, 2023 6 mins

engagement
KPI
lead gen

Tips to nurture marketing qualified leads to sales accepted leads

By Foundry

Dec 13, 2022 15 mins

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Trends

Latest news, fresh perspectives, and expert insights.

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Are marketers and IT aligned on AI initiatives?

By Stacey Raap

Mar 29, 2024 4 mins

AI
marketing
tech marketing

Back to the future: DEMO’s legacy and impact on tomorrow’s technology

By Gordon Plutsky

Mar 11, 2024 3 mins

CIO
tech marketing
video strategy

The AI advantage: tech to stay ahead of the curve

By Brian Stoller

Feb 05, 2024 8 mins

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Intent Data

Demand Generation

Cloud

The CSO’s Role & Priorities – Part 2

For the past two years, IDG Communications鈥擟SO鈥檚 parent company鈥攈as conducted the Security Priorities study, an examination of the CSO鈥檚 place in the business, his/her challenges, and what their priorities and purchasing plans are for the…

By Bob Bragdon

Jan 15, 2019 • 5 mins

Behind the Scenes at IDC Directions 2019 鈥� How Digital Transformation is Altering the Workplace

According to IDC, 46% of organizations are digitally determined 鈥� meaning they have tactics in place to reboot their culture, create one digital transformation (DX) strategy, understand the financial value of DX, and have a…

By Foundry

Mar 27, 2019 • 3 mins

Is Digital Transformation Dead? The Experts at IDC Say Absolutely Not

Is the hype surrounding digital transformation fading? You鈥檙e not alone if you鈥檙e starting to feel that way. The term has been used ad nauseam over the years, becoming a bit of a tired clich茅. Some…

By Foundry

Apr 03, 2019 • 4 mins

CIOs are Embracing the Agitator Role While Leading the Digital Transformation Charge

Real world business lessons shared at CIO Perspectives Boston 2019 Gone are the days of the CIO being the controller. Today鈥檚 most progressive IT leaders are focused on digital innovation while transitioning from a 鈥渒now-it-all鈥�…

By Foundry

Jul 24, 2019 • 5 mins

5 tips to elevate your event marketing strategy

As the technology landscape continues to evolve, industry events have emerged as a great way for tech marketers to reach buyers and shorten the sales cycle. Events provide a fantastic opportunity to engage with your…

By Foundry

Aug 12, 2019 • 4 mins

Security Priorities Blog Series 鈥� Part Two: Where Security Falls Down

While it鈥檚 necessary to comprehend the key security priorities for organizations year over year, what I find even more interesting to examine is where security feels they are falling down. What are those areas in…

By Bob Bragdon

Dec 19, 2019 • 4 mins

3 Quick Ways to Transition Your Physical Event Efforts to Virtual

Hopefully the immediate business adjustments and re-prioritization of efforts are behind you 鈥� making sure employees are safe and staying healthy, getting people set up in their new work from home office spaces, staying connected,…

By Foundry

Apr 14, 2020 • 2 mins

How are IT Leaders Responding to the Pandemic?

Through CIO鈥檚 IT leadership focused research 鈥� State of the CIO and CIO Tech Poll: Tech Priorities 鈥� we have seen consistent IT budget growth, focus on strategic initiatives, and growing activity around emerging technologies year over year. In…

By Foundry

Apr 23, 2020 • 4 mins

Interest in Artificial Intelligence is Growing as Organizations Adjust to the New Normal

IT and business leaders, employees and customers have had to alter the way they conduct their day-to-day activities due to the coronavirus pandemic. As organizations adjust to the new normal, interest in AI is growing.

By Foundry

Jul 22, 2020 • 2 mins

Efforts Focused on Digital Transformation to Overcome Impact of Pandemic

In our second study gauging technology executives鈥� focus and perspective in the era of COVID-19, we may be seeing a glimmer of hope that technology鈥檚 value is being realized and being viewed as a key…

By Foundry

Aug 20, 2020 • 2 mins

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