How Gen Z is Rewriting the Rules of IT Buying
Meet Molly. She鈥檚 25 years old and works as a systems administrator at a bank. Molly doesn鈥檛 have any buying authority yet, but she鈥檚 just been asked to join a committee to recommend how the…
Blog
Thought leadership and original ideas from Foundry鈥檚 industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
Blog
How Gen Z is Rewriting the Rules of IT Buying
Meet Molly. She鈥檚 25 years old and works as a systems administrator at a bank. Molly doesn鈥檛 have any buying authority yet, but she鈥檚 just been asked to join a committee to recommend how the bank should adopt AI agents. She sees this as an important step toward her goal of becoming a manager in [...]
CIOs step into the AI spotlight聽
CIOs聽continue on聽a business聽leader聽trajectory as they map out strategy,聽identify聽use cases, educate stakeholders, and serve as a change agent in the emerging era of AI.聽
Cybersecurity Awareness Month: A strategic moment for tech marketers
October brings more than pumpkin spice and seasonal campaigns. It marks Cybersecurity Awareness Month, a yearly global initiative that reminds us how critical it is to protect what matters most: our data, our infrastructure, and our trust. Now,…
The power of community: Executive insights on overcoming partner marketing hurdles聽
Partner marketing often feels like a solo journey, but senior marketers from ServiceNow, Cribl, Couchbase, and Moveworks recently came together for an intimate dinner I hosted where they found solidarity and shared insights. As the…
As AI adoption charges on, two CIOs share their hopes and hesitations
It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO鈥檚 radar this year. In fact, with 80% of CIOs citing AI as their…
The AI advantage: tech to stay ahead of the curve
Navigate the 'Bloomer vs. Gloomer' AI debate in marketing, uncovering practical strategies, and gaining expert insights for successful AI implementation.
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