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Foundry鈥檚 third annual AI Priorities Study, was conducted to gain an understanding of how organizations are leveraging artifical intelligence, specifically looking at their investment and implementation levels, use cases, measures of success and challenges.聽
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I recently had the pleasure of hosting a roundtable dinner discussion which included senior partner marketers from Adobe, AWS, NetApp, Outsystems, PureStorage, Salesforce and SoftwareOne . In a thought-leading discussion moderated by Foundry鈥檚 Consulting Editor…
Despite the evolving landscape of cybersecurity, the top priorities for chief information security officers (CISOs) have remained consistent over the years. The perennial focus on being prepared to respond to security incidents, safeguarding confidential data,…
Whether you鈥檙e building a house, a car, or even Ikea furniture, you鈥檒l need a few tools to get the job done. The same applies to any successful B2B marketing strategy. To execute on it effectively,…
The state of B2B data B2B marketing has a data problem. And no, I am not talking about scarcity of data (in fact there鈥檚 an abundance of it). I鈥檓 talking about the gap that exists…
You have surely heard the buzz about intent signals in the marketing world, but you鈥檝e also probably heard how there is no single 鈥渂est in class鈥� yet. What makes intent so confusing and difficult…
The alignment problem The reality is sales and marketing misalignment is extremely common. So common that only about 8% of B2B organizations have actually aligned their teams successfully through collaborative efforts that drive revenue, conversion,…
Mastering intent data In recent years, B2B buyer journeys have become increasingly complex and nonlinear. With buyers gathering information across many channels between product sites, review sites, social media, webinars, Slack communities, events, and more鈥�.…
For me, productivity doesn鈥檛 hit until I’ve had my morning cup of coffee. In comparison, I like to think about ABM as a cup of coffee for sales. Using an ABM strategy will provide your…
鈥岻s your intent data fit for purpose in Europe? Most of the world is heading down a one-way street toward GDPR-style privacy regulation. But the road in question is long, and speed of travel is…
Making the case for a new expensive strategy, platform, or software can be a challenge. Especially if that is account-based marketing. ABM requires buy in from multiple decision makers across various departments. So, to really make…
鈥峊urning from static account lists and combining intent sources for fuller coverage Account-based marketing (ABM) strategies can bring businesses closer to their best opportunities, at the right time, delivering real value to the business. Until…
We know that high-quality leads have a clear business need and immediacy for the solutions you offer. The question is: How do we get these leads to sales development for nurturing in a quick and…
Marketers need high-quality intent data to drive maximum returns from ABM and other lead generation programs. Here are four essential questions to ask your intent data supplier.鈥岻n B2B markets, power has been shifting from sellers…
Implementing ABM software can seem like a tall order. We’ve seen it all after onboarding hundreds of customers making the switch to ABM, and helping clients expand their ABM strategy. This blog is about identifying…
Your website conversion rate is the number of leads that reach out directly through your website channels such as website pop up, lead form, email, etc. divided by the total number of website visitors. The…
Account-based marketing (ABM) campaigns are among the biggest buzzwords in martech, along with 鈥減redictive鈥� and 鈥渋ntent data.鈥� However, building a successful (let alone, award-winning) ABM campaign isn鈥檛 easy. Over the last 8 years, we鈥檝e partnered with…
In an episode of 鈥淎sk an ABM Expert,鈥� Andrew Mahr, introduces the FIRE methodology for account selection and prioritization. Today, we鈥檙e going to summarize episode 6 and dive into why FIRE is a great way…
Building your target account list is the first step in any good ABM strategy, but it can be tricky. Let us show you how to build one using firmographics. The main goal of an account-based…