The Intersection Newsletter
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Top tools for BDRs
While you may have an amazing Business Development Representative (BDR) team, it’s no secret the job can be rough. So make your BDRs鈥� lives a little easier with a few
How to start at square one with intent data
How to start at square one with intent data: building a strong data activation foundation So you鈥檝e added intent data to your toolbox. Congratulations! 鈥ow what? When it comes to
Three pro tips for personalization during the buyer鈥檚 journey
With a little more detail you can turn standard (potentially slightly boring) content into eye-catching visuals for your prospective customers. Personalization isn鈥檛 new, but its value for sales and marketing
Is ABM right for me? A checklist for ABM newbies
ABM has grown in recent years, being adopted by many marketing teams that previously relied solely on marketing automation and demand generation strategies. But more and more, marketing teams have
3 challenges marketers face with integrating their tech stacks
Top challenges with ABM / martech stack integrations As marketers and salespeople, we鈥檙e responsible for engaging and converting prospects throughout the buyer鈥檚 journey and across platforms. Integrating and leveraging all
Partner Marketing Study 2022
It is no secret that partner marketing is complex 鈥� the inherent interdependencies among partners, the sheer number of partners working together, and competing priorities all add to the complexity
The 5 core skills every BDR needs
Business Development Representatives (BDR) are crucial for driving growth and increasing conversion rates. Their main function is to build the business side of an organization, and they do this through
Foundry sales development services provides specialist outsourced business development teams for technology vendors. Our services help clients manage costs, improve聽conversion rates, and reach peak performance,聽without changing their in-house infrastructure. Research
Here鈥檚 what separates 鈥榞reat鈥� from 鈥榞ood鈥� in tech content marketing
With remote and hybrid work models likely here to stay, technology content marketers will need to continue to raise their game to attract and engage with IT buyers.
Overcoming challenges to hiring strong sales development representatives
If your organization can鈥檛 prospect, qualify and nurture leads, sales teams will be at the mercy of dead ends and low conversion rates. A healthy sales pipeline is full of
In theory, responding to inbound prospects and transforming MQLs into SQLs isn鈥檛 rocket science. But doing this at scale is where the challenges typically begin with sales development. On average,
CSOs in Germany have the same need to stay agile and balance business with risk as their colleagues around the world, but there are things unique to the German market
Highlighting Foundry’s聽2022 Data & Analytics research, this Tech Buyers’ Insights webcast dedicated to tech marketers goes through the current status of data & analytics tools and strategies, and outlines how
According to the聽2022 Foundry Data & Analytics research study, 60% of APAC IT decision-makers plan to increase their investment in data-focused initiatives in the next 12-18 months, and will spend
Data & analytics is driving the business forward [Infographic]
According to the 2022 Data & Analytics Study, 88% of IT decision-makers (ITDMs) agree that collection and analysis of data has the potential to fundamentally change the way their company
4 steps you can take to fix your channel partner relationships
The channel has been a mainstay for decades, helping vendors get their products and solutions out into the hands of customers at scale. However, the landscape transformed in the last
CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud
CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud Digital transformation, velocity, and value of business relationships and people are critical for partner solutions success at Google Cloud.
Why aren’t your channel partners hitting sales targets?
Channel partners have been helping vendors get their products into the hands of customers for many years, making indirect sales possible. They can be a great asset, especially for multi-solution
In the Channel, both vendors and resellers聽are dealing with waves of disruptive change聽on multiple fronts. We should remain alive to what we鈥檙e witnessing: nothing less than the reinvention of last
Building your tech stack strategy in a turbo charged market In this report, we highlight how next-generation sales technology has the potential to underpin the entire sales development process, from
How European technology firms view challenges and opportunities and plan to accelerate expansion In this report we shine a light on Sales Development in Europe, based on unique research from
How firms are adapting to the need聽to grow in extraordinary times It鈥檚 been another very tough year as businesses continue to grapple with the fallout from the pandemic and scramble
We surveyed over 300 global sales development professionals in the technology sector to shed light on the sales development landscape. Download the infographic for insights on how: teams work across
Based on聽Foundry’s 2022 Data & Analytics Study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) in EMEA have on their radar, challenges associated with their data
All signs point to the hybrid model as the future of work, dialing up pressure on organizations to foster new forms of collaboration while reinventing employee experiences and evolving how