The Intersection Newsletter
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Intent activation guide
Get more from your intent data Intent data is a powerful tool for marketers and salespeople looking to drive revenue for their organizations. However, actually making intent data actionable is
Selling may feel harder than ever nowadays, but it doesn’t have to. In partnership between Foundry and SugarCRM, this white paper discusses the current state of selling, and how sales
A glimpse into the regional differences of the tech purchase process
Technology innovation and dependence have seen steady growth in recent years. Foundry鈥檚 2023 Role & Influence of the Technology Decision-Maker Research highlights the influence that IT decision-makers (ITDMs) play in
Clearwave leverages the Foundry ABM platform, intent data, and website personalization to increase pipeline velocity, winning deals faster. The client Clearwave, established in 2004, is a comprehensive patient engagement platform
Must-ask RFP questions and template
One award, multiple contenders. How do you choose the right vendor when evaluating a marketing RFP? The best relationships are formed with evaluation in both directions. You need to be
Nobody buys alone: Why and how to multithread your buyers鈥� journeys聽聽
We鈥檝e all heard the stats that buying groups are growing to be larger than ever, but in case you need reminding, the typical B2B deal involves an average of 28
Tech marketers 鈥� here鈥檚 your guide to navigating the tech purchase process
The tech purchase process is in continuous transformation. As technology becomes more and more prevalent, it is necessary to align your marketing strategy with the current needs of the buying team.
John Gallant, Enterprise Consulting Director for Foundry shares key findings from the Role & Influence research and what it means as far as opportunities for tech marketers.
How to optimize your ABM strategy with intent data
It鈥檚 no secret that B2B buyers are changing. 87% of B2B buyers said they would prefer to self-serve their buying journey 鈥� meaning by the time a buyer fills out a contact
Learn how 365Talents launched a successful global ABM and intent data strategy, driving revenue for their AI-driven talent management solutions. The client Founded in 2015, 365Talents is building the next
Sugar leverages the Foundry ABM platform, Bombora Surge Topics, and G2 intent data signals to identify in-market accounts early and galvanize sales and marketing to discover pipeline as one team.
Content really is king. But, as critical as a content strategy is to your overall marketing plan, many tech marketers still struggle to create relevant and interesting content to engage
Based on the聽2023 Digital Business study, this executive summary provides insight into the digital-first business objectives organizations are planning for, challenges associated with achieving digital success, and the tools and
Is the MQL undermining marketing?
When sales and marketing lack consensus, opportunities get left on the table On an almost weekly basis in our organization, in reviewing our campaign progress and numbers for the month,
Understanding digital business maturity levels is critical to better marketing
Digital transformation is an overused term, but there鈥檚 little doubt that most organizations are transforming at least some part of their business with digital technologies. In the 2023 edition of
CMO Perspectives: Michael Beckley, Appian
In this episode of CMO Perspectives, Michael Beckley, Founder, Chief Technology Officer, and acting Chief Marketing Officer at Appian, joins Foundry’s Global CRO, Matt Yorke, to discuss redefining the technology
OpenText collaborated with CIO.com, Foundry鈥檚 trusted source of information for IT leaders, to create a customized BrandHub experience, achieving 66K+ page views and engaging 4K+ target accounts. | Digital Futures:
Foundry’s customer journey research
Exploring the B2B technology purchase process to help marketers better understand who is involved and how best to target them. Find tips for engaging with today鈥檚 tech decision-makers.
Insight into the technology purchase process 鈥� who鈥檚 involved and the sources they rely on
Despite continued economic pressures, technology budgets appear to be 鈥渞ecession proof鈥� as 88% of tech buyers say their budgets will either increase or remain the same over the next 12
The AI-powered search wars: publishers with genuine audiences will thrive, while the clickbait media will die
The ChatGPT release in November 2022 began an AI mad frenzy. Publishers are beginning to rethink their strategy after Bing integrated OpenAI and Google launched its own version called Bard.
Research: Increase ad performance by 2.5x with intent-based targeting聽
With new ideas, technology, and points of view informing marketers what their best bet is to do more with less, how do you anchor your strategy in what drives real results and generates revenue?
Digital Business Research 2023
Gain a better understanding of where organizations are in their digital-first journeys, the objectives driving digital initiatives, and how you can assist technology buyers on their path to success.
First-party, second-party, third-party intent data: what鈥檚 the difference?
Mastering intent data In recent years, B2B buyer journeys have become increasingly complex and nonlinear. With buyers gathering information across many channels between product sites, review sites, social media, webinars,
Three ways ABM increases sales productivity
For me, productivity doesn鈥檛 hit until I’ve had my morning cup of coffee. In comparison, I like to think about ABM as a cup of coffee for sales. Using an
Who is the CIO in 2023? An exclusive discussion with tech leaders
This year鈥檚 State of the CIO study outlines how the role of the CIO continues to evolve in today鈥檚 business climate, and explores their business and tech initiatives as they