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State of the CIO in North America
According to the global 2025 State of the CIO study, 90% of organizations in North America expect their overall IT budget to either increase or stay the same this year.
State of the CIO in APAC
The 2025 State of the CIO research reveals that the CIO role in the APAC region is becoming elevated. These individuals are spending more time on security management while working
State of the CIO in EMEA
In the EMEA region, the role of the CIO is evolving. According to the 2025 State of the CIO study, 77% view themselves as a changemaker, increasingly leading business and
In its 12th year, Foundry鈥檚 Cloud Computing Study was conducted to measure cloud trends among technology decision-makers around the globe. The research聽includes adoption and spending plans, business drivers, challenges, and
Role & Influence of the Technology Decision-Maker Study
IT decision-makers rely on trusted sources to navigate the buyers' journey. Learn about the progression of technology, who's involved in IT purchasing, and the sources they rely on in each stage.
Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape.
Key takeaways from the State of the CIO study, providing insights into the CIO's role, challenges, priorities, and initiatives for the upcoming year.
Is AI impacting the security organization? The answer is yes.
While Artificial Intelligence isn鈥檛 necessarily a new technology, the ease and accessibility of Generative AI has opened a passageway that allows all end users, whether they are in an IT
How to Use Intent Data Without Spooking Your Prospects
With Halloween right around the corner, I鈥檓 excited for all things pumpkin carving, haunted houses, and spooky movies. But there鈥檚 one part of haunted houses I can鈥檛 stand the constant
The power of community: Executive insights on overcoming partner marketing hurdles聽
Partner marketing often feels like a solo journey, but senior marketers from ServiceNow, Cribl, Couchbase, and Moveworks recently came together for an intimate dinner I hosted where they found solidarity
How to Identify Your Ideal Customers Using Data You Already Have
Check out this article to see how you can find your ideal customer profile using qualitative and quantitative data you already have about your audience. As a B2B marketer for
Top 5 Mistakes Marketing Teams Make When Tracking First Party Intent
Buyer intent data is key to building your sales and marketing campaigns. Check out this article to make sure you’re doing it right! 1. Not Tracking Your Entire Website A
5 Unique Ways to Improve Your Google Search Ads
Google Search Ads are a staple in any performance driven marketing strategy. Remarketing ads in particular are known for their effectiveness recapturing users who previously engaged with your website but
How to Personalize Messaging for Every Stage of the Buying Funnel
Today鈥檚 B2B buyer journey is far from linear. In fact, it looks more like a maze drawn by Dr. Seuss than a straight path. Throughout the B2B sales process, buyers
RollWorks Strengthens its Data Foundation with Accelerated Product Development and New Partnerships
San Francisco, CA RollWorks, a division of NextRoll, today further entrenched its leadership in account centric data with additional partner and platform investments. New and expanded partnerships with leading data
Catching the Warmest Leads, Buyer Intent Data Explained Through Fishing
Does buyer intent data seem fishy to you? Learn how first, second, and third-party data really work with this simple, fun fishing analogy. Buyer intent data is information about your
5 Ways to Personalize Content for Your Audience
Personalization is key to separating your brand from the rest. We explain how to personalize your content using 5 powerful tactics. Introduction Drawing traffic to your website is only half
Public vs. Private, The IP Address Data Showdown
In this article, we’ll walk you through the differences between public and private IP data sources and which one is better for your organization. Understanding IP Address Data in B2B
How B2B Marketers Can Replicate Amazon鈥檚 Success With First Party Data
In this article, we take a close look at Amazon’s success using first party intent data, and how B2B marketers can excel using the same techniques. Introduction: The Power of
The Post Pandemic Software Buyers Guide
With more than 8,000 companies in the MarTech industry, it can be hard to determine which technologies are right for your team. Here are some tips to help: Marketing, Account-Based
The Psychology of Brand Awareness
Brand awareness taps into our cognitive evolutionary traits to influence our buying habits. Find out how and why it works. Marketing From freeway billboards to soccer team jerseys to Formula
A Miracle on North 1st Street
We could all use a bit of cheer this holiday season and instead of watching another cheesy Hallmark movie, we made our own! Whether you love them, hate them, or
How to Turn an Anonymous Website Visitor Into a Warm Sales Lead
Getting the most leads from your website is more important than ever. In this article, we鈥檒l walk you step by step through how to turn anonymous website traffic into qualified
The B2B Marketer鈥檚 Guide to the Third Party Cookie Apocalypse
In light of everything happening in the world right now, it might seem a little dramatic to call what鈥檚 happening with third party cookies an 鈥渁pocalypse,鈥� but hear me out.
How Dynamic Google Ad Retargeting Saves Your Marketing Budget
Retargeting ads can drive great ROI but without a smart strategy, they can waste budget fast. Discover how to optimize your spend with dynamic targeting. 馃攣 What Are Retargeting Ads?