Tips to nurture marketing qualified leads to sales accepted leads
Studies show that 65% of companies don鈥檛 have a lead nurturing strategy in place. Why is this an issue? Because companies that have a working lead nurturing strategy produce 50%
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Thought leadership and original ideas from Foundry鈥檚 industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
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AI Is becoming the first stop for tech聽buyers
Once upon a time, making the top three results in Google search results was the Holy Grail of technology marketing. But those relatively simpler times may soon be a thing of the past, though. Generative artificial intelligence [...]
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7 ways technology marketers can improve lead nurturing with personal touchpoints
Lead nurturing fosters engagement and long-term success Lead nurturing is the process of purposefully engaging qualified prospects by offering them relevant information and supporting them in their journey through the
Overcome people retention challenges in sales development
To overcome the challenges of people retention, in late 2020, Foundry Sales Development Services surveyed over 300 respondents working in marketing within technology companies. This blog takes a deeper look
Spotlight: Women Leading Tech Marketing
To acknowledge and celebrate women鈥檚 achievements during Women鈥檚 History Month, this blog highlights advice and guidance from three influential tech marketing leaders 鈥� who also happen to be women. Paving
Sales Development Operations: Here’s What Could Go Wrong
You have a great product and have started to develop the sort of reviews and reputation that should appeal to at least a sizeable chunk of an IT market that
International Women鈥檚 Day: Resources to Help You Celebrate & Elevate Women
Today we celebrate International Women鈥檚 Day (IWD) 鈥� a valuable opportunity to acknowledge the widespread achievements of women, and to also honor those who have (and continue to) advocate for
4 Email Marketing Tricks from INBOUND
As you may have read in our blog, 3 Content Marketing Tips from INBOUND, our marketing team recently attended HubSpot鈥檚 virtual INBOUND conference and had so many takeaways from the
8 Best Practices to Boost SEO Performance
The world of search engine optimization (SEO) can pose many challenges for marketers. SEO is constantly evolving and there is a bit of unpredictability involved, making it a difficult field
Efforts Focused on Digital Transformation to Overcome Impact of Pandemic
In our second study gauging technology executives鈥� focus and perspective in the era of COVID-19, we may be seeing a glimmer of hope that technology鈥檚 value is being realized and
Interest in Artificial Intelligence is Growing as Organizations Adjust to the New Normal
IT and business leaders, employees and customers have had to alter the way they conduct their day-to-day activities due to the coronavirus pandemic. As organizations adjust to the new normal, interest in AI is growing.
How are IT Leaders Responding to the Pandemic?
Through CIO鈥檚 IT leadership focused research 鈥� State of the CIO and CIO Tech Poll: Tech Priorities 鈥� we have seen consistent IT budget growth, focus on strategic initiatives, and growing activity around emerging
3 Quick Ways to Transition Your Physical Event Efforts to Virtual
Hopefully the immediate business adjustments and re-prioritization of efforts are behind you 鈥� making sure employees are safe and staying healthy, getting people set up in their new work from
Security Priorities Blog Series 鈥� Part Two: Where Security Falls Down
While it鈥檚 necessary to comprehend the key security priorities for organizations year over year, what I find even more interesting to examine is where security feels they are falling down.
5 tips to elevate your event marketing strategy
As the technology landscape continues to evolve, industry events have emerged as a great way for tech marketers to reach buyers and shorten the sales cycle. Events provide a fantastic
CIOs are Embracing the Agitator Role While Leading the Digital Transformation Charge
Real world business lessons shared at CIO Perspectives Boston 2019 Gone are the days of the CIO being the controller. Today鈥檚 most progressive IT leaders are focused on digital innovation
Is Digital Transformation Dead? The Experts at IDC Say Absolutely Not
Is the hype surrounding digital transformation fading? You鈥檙e not alone if you鈥檙e starting to feel that way. The term has been used ad nauseam over the years, becoming a bit
Behind the Scenes at IDC Directions 2019 鈥� How Digital Transformation is Altering the Workplace
According to IDC, 46% of organizations are digitally determined 鈥� meaning they have tactics in place to reboot their culture, create one digital transformation (DX) strategy, understand the financial value
The CSO’s Role & Priorities – Part 2
For the past two years, IDG Communications鈥擟SO鈥檚 parent company鈥攈as conducted the Security Priorities study, an examination of the CSO鈥檚 place in the business, his/her challenges, and what their priorities and