天美传媒在线观看

Selling Simplified鈥檚 database and demand generation software will further IDG鈥檚 technology and data platform evolution

Boston, MA 鈥� February 8, 2022 鈥� (IDG) today announced that it has acquired , a versatile Marketing-as-a-Service (MaaS) platform that provides lead generation products, data services and analytics.

In the last few years, IDG has evolved its network of editorial brands to include an integrated marketing and lead generation technology platform. The acquisition of Selling Simplified allows IDG to add contact and account level AI powered lead generation capabilities to its expanding suite of intent-based marketing technologies.

Selling Simplified offers two distinct opportunities for product growth within IDG:

The first is a global dataset of more than 160 million B2B records specific to tech industry purchase intent which can be added to IDG鈥檚 existing proprietary audience, creating the world鈥檚 largest addressable database of in-market tech decision-makers and influencers.

The second is a marketing technology platform that identifies and scores intent signals based on campaign engagement leveraging machine learning. The company鈥檚 Demandcentr system continuously monitors behavioral context and builds an understanding of purchase intent behind each contact and account in the database. 聽The combined data and marketing technology identifies the most valuable contacts for sales outreach or continued lead nurture.

鈥淪egmenting an audience by job title and role in the purchase decision is no longer sufficient at generating sales leads. Marketing campaigns simply perform better when you can also apply knowledge of the prospect鈥檚 current stage in the path-to-purchase and actively engage them,鈥� said Kumaran Ramanathan, President of IDG Communications, Inc. 鈥淪elling Simplified has been able to provide just that and shares our commitment to building deep relationships across international markets.鈥�

鈥淲e were very cautious about selecting a partner that shared our culture and vision,鈥� added Michael Whife, CEO of Selling Simplified. 鈥淚DG was a natural partner for our next stage of development on many fronts. We believe the union of the two companies makes us the largest provider of B2B tech leads globally and offers a dynamic approach to driving success for our clients.鈥�

Selling Simplified is the latest in a series of acquisitions IDG has made over the last 18 months that demonstrates the company鈥檚 commitment to building best-in-class, proprietary technology market data and marketing solutions. The IDG Communications MarTech stack 鈥� built by and for marketers 鈥� includes an ABM platform, Triblio; a marketing data and intelligence solution, KickFire; and a B2B sales and marketing data intent platform, LeadSift. These are already integrated into IDG鈥檚 dataset and iconic tech editorial-branded sites. This end-to-end proprietary platform and media ecosystem delivers the industry鈥檚 highest quality leads at over 99.9% acceptance rate.

Existing Selling Simplified customers include some of the world鈥檚 leading B2B brands and agencies, including聽 Juniper Networks, 天美传媒在线观看com, Marketo, and Just Global. Selling Simplified operates globally, with 285 employees across 4 continents.

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About IDG Communications, Inc.

IDG Communications鈥� vision is to make the world a better place by enabling the right use of technology, because we believe that the right use of technology can be a powerful force for good.

IDG is a dependable editorial voice, creating quality content to generate knowledge, engagement and deep relationships with our community of the most influential technology and security decision-makers. Our premium media brands including CIO庐, Computerworld庐, CSO庐, InfoWorld庐, Macworld庐, Network World庐, PCWorld庐 and Tech Hive庐 engage a quality audience with essential guidance on the evolving technology landscape.

Our trusted brands, global 1st party data intelligence and MarTech platforms (KickFire, LeadSift and Triblio) identify and activate purchasing intent, powering our clients鈥� success. We simplify complex campaigns that fulfill marketers鈥� global ambitions seamlessly with consistency that delivers quality results.

About Selling Simplified

Selling Simplified Group, Inc. (SSG), aims to empower companies in their marketing and sales efforts through unprecedented customer insights and a real-time pulse on intent, via a comprehensive suite of data enrichment, marketing, and analytics tools鈥攚ith a core mission of helping people make more meaningful B2B connections.

All hosted under its demandcentr platform, their exclusive marketing technology stack provides innovative, intelligent, and compliant solutions to identifying, analyzing, and capturing B2B demand backed by enriched, intent-based data.

Founded in 2012, SSG is headquartered in Denver, CO and services clients globally via ten fully-staffed regional offices in APAC, EMEA, and North America.

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