Q&A: The future of GDPR in the marketing landscape
The B2B data space is evolving at break-neck speeds and with it spanning wider and wider, data privacy is an increasing concern for consumers, businesses, and the people whose job it is to use that…
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Foundry鈥檚 third annual AI Priorities Study, was conducted to gain an understanding of how organizations are leveraging artifical intelligence, specifically looking at their investment and implementation levels, use cases, measures of success and challenges.聽
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Top 5 mistakes marketing teams make when tracking first-party intent
Buyer intent data is key to building your sales and marketing campaigns. Check out this article to make sure you’re doing it right! We鈥檝e seen a lot of successes and a lot of 鈥渓earning experiences鈥�…
3 steps to launch (or enhance) your account-based marketing strategy
Account-based marketing is the most powerful tool B2B marketers have. Find out how to launch an effective ABM strategy to drive higher quality leads. Account-based marketing is not a new concept. It鈥檚 been proven that…
Firmographics for account based everything
Firmographics are company attributes B2B marketers use to segment their target markets including company size, revenue, location, industry, etc. Firmographics 鈥� a term thrown around our office every 5 minutes or so, but one that you may…
How to start at square one with intent data
How to start at square one with intent data: building a strong data activation foundation So you鈥檝e added intent data to your toolbox. Congratulations! 鈥ow what? When it comes to intent data, and getting results,…
Is ABM right for me? A checklist for ABM newbies
ABM has grown in recent years, being adopted by many marketing teams that previously relied solely on marketing automation and demand generation strategies. But more and more, marketing teams have been faced with problems of…
Transforming your ABM strategy with predictive orchestration
Orchestration is a holistic, automated approach to ABM that dynamically adjusts to your account鈥檚 activities. Encompassing an ABM program鈥檚 functions from start to finish, orchestration makes small nuances simple and automatic. With the ability to…
Security Priorities Blog Series 鈥� Part Two: Where Security Falls Down
While it鈥檚 necessary to comprehend the key security priorities for organizations year over year, what I find even more interesting to examine is where security feels they are falling down. What are those areas in…