Client Success Stories and B2B Results | Foundry /resources/case-studies/ Wed, 18 Jun 2025 11:26:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /wp-content/uploads/2022/02/cropped-favicon-neg-02-1-1.png?w=32 Client Success Stories and B2B Results | Foundry /resources/case-studies/ 32 32 224324793 Clearwave shortens sales cycles by 20% /tools-for-marketers/clearwave-shortens-sales-cycles-by-20/ Tue, 05 Sep 2023 14:40:38 +0000 /?post_type=resource&p=106971 Clearwave leverages the Foundry ABM platform, intent data, and website personalization to increase pipeline velocity, winning deals faster.

The client

Clearwave, established in 2004, is a comprehensive patient engagement platform that improves profitability, productivity and digital patient access for the healthcare industry. Its product streamlines and automates the patient registration process, enabling healthcare providers to enhance the patient experience, maximize revenue performance, and reduce staff time spent on administrative tasks. Their mission is to be the premier provider of self- service patient engagement.

Client challenge

Clearwave, an industry leader in a vast market, wanted to improve their brand awareness cost-effectively and reduce long sales cycle lengths. The team also saw the need to curate a personalized experience that spoke to buyers’ unique challenges in tandem with positioning their product and services as the solution buyers were looking for. Marketing saw the benefits in equipping the sales team with buyer purchase signals via intent data to align sales outbound efforts, and marketing’s go-to-market strategy. The team wanted to know what messages resonate with web visitors, and which ads were receiving positive engagement, so sales and marketing could fine tune and act on these insights together, in real time.

ABM solution

By leveraging intent data and personalization features in Foundry ABM, the team saw an opportunity to engage with likely buyers more effectively. Utilizing one of Foundry’s integrations, Clearwave was able to pull audiences from Salesforce to build a customized buyer’s journey for in-market decision makers. The Clearwave team leveraged intent for web personalization to create a highly personalized and engaging experience for buyers. To achieve stronger alignment with sales, Clearwave’s marketing team utilized Foundry dashboards to give their sales team a clearer picture of their accounts. Foundry dashboards provide the sales team with relevant intelligence on hot accounts, including a prospect dashboard for each territory displaying regional account activity, open opportunities, and providing sales activation alerts. Account-level insights in the Foundry dashboard inform BDRs and AEs of accounts showing purchase intent, accounts revisiting the website, and accounts with interest in competitors, keeping the sales team two steps ahead of the competition.

Results

Since implementing its ABM strategy, intuitive account data and Foundry dashboards to view account level activity, the Clearwave team has revisited their ICPs and created more accurate buyer profiles to target. Alongside a new sales process, Clearwave has noticed a 20% reduction in time to close by curating a personalized experience and fostering an aligned sales and marketing strategy.

Explore the results of this campaign

]]> 106971 How 365Talents launched global ABM and intent with Foundry /tools-for-marketers/how-365talents-launched-abm-and-intent-with-foundry/ Thu, 13 Jul 2023 15:17:45 +0000 /?post_type=resource&p=102409

Learn how 365Talents launched a successful global ABM and intent data strategy, driving revenue for their AI-driven talent management solutions.

The client

Founded in 2015, 365Talents is building the next generation of AI-driven talent management solutions. 365Talents streamlines HR processes by mapping employee skills, identifying business needs and uncovering internal opportunities smarter and faster. Their platform helps companies organize talent internally and future proof their workforce.

Client challenge

As 365Talents began to expand globally and into the US, they needed a platform to help them prioritize opportunities in a niche market and see a direct impact on pipeline. While researching ABM platforms, they realized most vendors could only provide a handful of the capabilities they needed. The team wanted a single platform for all their ABM initiatives, instead of piecing together multiple tools. Foundry’s value proposition, learning resources, and the ability to provide contact level data stood out amongst other vendors as the best fit for 365Talents when they jump-started their ABM program.

Program strategy & solution

Marketing utilizes intent data insights and integrates their leads and MQLs from HubSpot into their campaigns. Then the team orchestrates campaigns by engaging target accounts with top of funnel content that addresses industry-specific pain points. The 365Talents  sales team then references intent data reporting to help them prioritize outreach.

Results

365Talents’ strong sales and marketing alignment in conjunction with Foundry reporting, led to five deals impacted through the use of intent data in 2022. As they expanded, the team’s alignment and intent data insights helped them scale campaigns across global regions. In 2022 the team saw an average time of 19 days between ad surge and deal creation and influenced €1.5M in pipeline thus far.

 

 

]]> 102409 $9.9 Million in influenced pipeline with SugarCRM’s winning ABM formula /tools-for-marketers/9-9-million-in-influenced-pipeline-with-sugarcrms-winning-abm-formula/ Wed, 12 Jul 2023 17:53:14 +0000 /?post_type=resource&p=102077 Sugar leverages the Foundry ABM platform, Bombora Surge Topics, and G2 intent data signals to identify in-market accounts early and galvanize sales and marketing to discover pipeline as one team. As Clare Dorrian, Chief Marketing Officer of SugarCRM, puts it, “The combination of SugarCRM, Bombora, and Foundry is the winning formula allowing us to find and engage with target audiences in a smart way.”

The client

SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is theCRM platform that makes the hard things easier. Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work.

Client challenge

Sugar operates in a mature market, with stiff competition. In a recent survey of sales and marketing professionals, Sugar found that only 20% of sales and 2% of marketers say they are “perfectly aligned.” Alignment is a universal challenge for B2B companies, often because data is siloed between marketing and sales teams, making actionable insights difficult to identify.

Campaign objective

The Sugar team was seeking ways to standout within the CRM market and find the perfect addition to their tech stack that would support their ABM effort with sales orchestration features. Sugar needed to reduce pipeline blindspots, beat competitors to conversions, and drive revenue.

Key benefits: Emotional branding

Since implementing an ABM strategy, Sugar has generated $9.9M in influenced pipeline attribution from their ABM efforts, with an estimated $2.8M in the first quarter alone.

Explore the results of this campaign

 

]]> 102077 How OpenText generated millions of pipeline in 6 months /tools-for-marketers/opentext-case-study/ Tue, 23 May 2023 19:55:05 +0000 /?post_type=resource&p=100813 OpenText collaborated with CIO.com, Foundry’s trusted source of information for IT leaders, to create a customized BrandHub experience, achieving 66K+ page views and engaging 4K+ target accounts. |

Digital Futures: Time to think at scale

Winner of Digiday Content Marketing Awards for Best Branded Content Site – B2B

A drastically changed world and historic rates of digital transformation have led us into what IDC calls The Great Restart. As a result, 73% of IT leaders say cloud security is their top priority; but where they land in their Restart Roadmap depends on where they were before the pandemic.

OpenText needed a solution that directly addressed the needs of various IT leaders no matter where they are in their Restart journey. This solution required content that speaks to all stages of the journey and provided real value. It also needed to be hosted in an environment where CIOs historically go to for IT expertise.

As a trusted source of information for IT leadership, Foundry’s CIO.com played host to the OpenText Digital Futures hub. Tapping into the power and legacy of the CIO brand to deliver a diversity of content and dynamic storytelling to an engaged audience of IT leaders.

 

Learn more about Foundry’s brand to demand solutions.

 

]]> 100813 IBM champions CIOs as the enablers of cloud innovation /tools-for-marketers/ibm-cloud-innovators-case-study/ Mon, 27 Feb 2023 20:47:54 +0000 /?post_type=resource&p=97067 To promote IBM’s cloud offering, Foundry developed a brand-to-demand strategy that guided prospects through the journey of cloud transformation, aiming to drive high-quality engagements and deliver 1.7 million display impressions.

Championing CIOs as the enablers of cloud innovation

To promote IBM’s cloud offering, Foundry built a strategy that placed CIOs at the heart of the program and walked prospects through the cloud transformation journey: driving interest, consideration and action.

]]> 97067 Foundry & Domo bring 6 years of CIO data to life /tools-for-marketers/foundry-domo-bring-6-years-of-cio-data-to-life/ Tue, 25 Jan 2022 16:20:45 +0000 /?post_type=resource&p=95297 Domo partnered with Foundry to build a media strategy for their embedded analytics solution, Domo Everywhere, and visually represent the State of the CIO research for their senior-level IT target audience, with CIOs spending over 3 minutes on the landing page.

Integrated research campaign

Domo partnered with Foundry to build a media strategy for Domo Everywhere, Domo’s embedded analytics solution. Focusing on a show vs. tell approach for their senior-level IT target, Domo and Foundry decided to use Domo Everywhere to visually represent the much-anticipated State of the CIO research. This study is a trusted source of peer insights for CIOs, helping them determine what type of CIO they are and data to benchmark roles and responsibilities. The program included a CIO Assessment Tool and dashboard landing page built in Domo Everywhere and hosted on . Learn more in this case study video:

 

 

]]> 95297 Lenovo’s fresh and innovative take on I.T. conversations /tools-for-marketers/lenovo-late-night-i-t-case-study/ Sun, 16 Aug 2020 20:25:49 +0000 /?post_type=resource&p=95306

Foundry collaborated with Lenovo to create ‘Late Night I.T’, an innovative talk show that has garnered over 195+ page views. The show delves into the profound impact of smart information technology.

The client

Lenovo has the world’s widest portfolio of technology products, delivering a full portfolio of PCs and tablets, monitors, accessories, smartphones, smart home and smart collaboration solutions, augmented and virtual reality, commercial Internet of Things, software, and more!

Campaign objectives

Build recognition of Lenovo, who is primarily seen as a PC or device company, as a technology solutions company with a full portfolio of I.T. solutions.

Program strategy & solution

With the goal of positioning Lenovo at the forefront of information technology, Foundry developed Late Night I.T. as a first-to-market talk show centered around smart information technology and how it can impact our world. Set in a garage, the show features the world’s most innovative tech minds talking about the transformative ways technology can change our world. These never-heard-before perspectives invited viewers on an intimate, informative and educational journey and highlighted the hottest topics in information technology.

Key benefit

Innovation was key to the success of this program. We ditched the dry, stale conversations around technology and reinvented it in a way that was informative, engaging and entertaining for the I.T. crowd.

“The success of Lenovo Late Night IT would not have been possible without the partnership with CIO. The deep insights they brought to the table enabled us to have some of the most insightful, unbiased, and entertaining conversations around technology in the garage.”

— Sandeep Vasudevan, Executive Director, WW Brand, Lenovo

 

 

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