Foundry sales development services provides specialist outsourced business development teams for technology vendors. Our services help clients manage costs, improve聽conversion rates, and reach peak performance,聽without changing their in-house infrastructure. Research indicates that marketers continually strive聽to…
Sales development
White paper
Foundry鈥檚 third annual AI Priorities Study, was conducted to gain an understanding of how organizations are leveraging artifical intelligence, specifically looking at their investment and implementation levels, use cases, measures of success and challenges.聽
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Overcoming challenges to hiring strong sales development representatives
If your organization can鈥檛 prospect, qualify and nurture leads, sales teams will be at the mercy of dead ends and low conversion rates. A healthy sales pipeline is full of qualified leads, that is why…
In theory, responding to inbound prospects and transforming MQLs into SQLs isn鈥檛 rocket science. But doing this at scale is where the challenges typically begin with sales development. On average, sales development teams generate around…
4 steps you can take to fix your channel partner relationships
The channel has been a mainstay for decades, helping vendors get their products and solutions out into the hands of customers at scale. However, the landscape transformed in the last few years, with several trends…
Why aren’t your channel partners hitting sales targets?
Channel partners have been helping vendors get their products into the hands of customers for many years, making indirect sales possible. They can be a great asset, especially for multi-solution companies to rely on, where…
In the Channel, both vendors and resellers聽are dealing with waves of disruptive change聽on multiple fronts. We should remain alive to what we鈥檙e witnessing: nothing less than the reinvention of last mile industrial supply chains. The…
Building your tech stack strategy in a turbo charged market In this report, we highlight how next-generation sales technology has the potential to underpin the entire sales development process, from the point at which a…
How European technology firms view challenges and opportunities and plan to accelerate expansion In this report we shine a light on Sales Development in Europe, based on unique research from surveying 101 respondents in IT…
How firms are adapting to the need聽to grow in extraordinary times It鈥檚 been another very tough year as businesses continue to grapple with the fallout from the pandemic and scramble to make sense of the…
We surveyed over 300 global sales development professionals in the technology sector to shed light on the sales development landscape. Download the infographic for insights on how: teams work across diverse sales objectives at all…
Structure of BDR teams in sales development
Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares his experience around creating and running successful Business Development (BDR) teams in the Tech Sector. With nearly 20 years鈥� experience in the…
Post pandemic rise of sales development
The B2B landscape of 2019 is almost unrecognizable. Because of the COVID-19 pandemic and inability to facilitate in-person sales, organizations sought new ways to keep the sales ball rolling. Businesses of all types and sizes…
Measure the effectiveness of a sales development team
Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares insights on whether there is a right or wrong way to measure the effectiveness of your sales development team in the Tech…
Sales development and tech-assisted selling
B2B sales has changed a lot in the last few years. From prioritizing the delivery of transactions through digital channels, to moving towards predictable and scalable revenue generation, and adoption of new sales technologies to…
Senior sales guide: why upselling is vital for technology companies
With competitors on every corner, and with leads spending more and more time in the sales funnel, the time and cost of selling to a new customer is higher than ever. So, it comes as…
Addressing common ABM misconceptions
The modern B2B purchase journey is complex. Done right, account based marketing (ABM) practices can help you strengthen your marketing strategy, win new accounts and grow revenue. However, before you jump head first into ABM,…
5 key elements for a successful business development team: Is your organization set up for success?
If you want more sales, you need a sales development strategy. As shown by Foundry SDS recent report 鈥楾he sales development landscape into 2022鈥�, this is one of the most important processes your organization can…
Why blending in-house and outsourced sales development works
Sales development and lead nurturing is the fuel that drives your organization towards high conversion. But, as we all know, it is getting more difficult, especially for technology organizations. Why has sales development become more…
What is sales enablement?
A quick introduction to sales enablement and supercharging your lead conversion strategies Like most things in life, having the right tools and putting a winning plan in place is key to success. Your sales team…
Lead Generation and Lead Nurturing Campaigns: What is the difference?
Understanding the Customer Journey and Sales funnel Today鈥檚 customers make their own purchasing decisions, based on research, relationships, and evaluations. It is no longer an option to simply sell to potential buyers and hope for…
7 ways technology marketers can improve lead nurturing with personal touchpoints
Lead nurturing fosters engagement and long-term success Lead nurturing is the process of purposefully engaging qualified prospects by offering them relevant information and supporting them in their journey through the decision-making process. Personalized advice addresses…
How to automate your lead nurturing strategy
A quick introduction to lead nurturing with automation Lead nurturing is essential for seizing opportunities to move your leads down the sales funnel and turning them into buyers. However, lead nurturing strategies require consistent, personalized,…
The complete guide to lead nurturing
A quick introduction to lead nurturing: How it is vital for converting leads Do you have marketing and sales-qualified leads that never convert, no matter how many times your sales team calls them? It鈥檚 because…
The complete guide to lead qualification
A quick introduction to lead qualification: How it is vital for boosting sales conversion Did you know that lead generation is only half the battle? All too often, we see businesses of all types and…
12 best practices for managing BDR teams in the technology sector
Nobody said running a business development representative (BDR) team in the technology sector is a straightforward process. In simple terms, it is hard to recruit and retain staff, they get diverted into doing other tasks,…